How Effective is FYP (ForYouPage) Campaign for Business Contents on in Indonesia?

TikTok has gaining popularity in Indonesia recently and many of the businesses use this platform to communicate their value proposition. Hence, previous studies about Technology Acceptance Model been tested settings, but still limited effectiveness especially campaign ForYouPage (FYP) for business contents Indonesia. Some evident shows that some contents, customers find it low engagement interaction between company users. Therefore, In order test FYP content Indonesia, we applied purchase intention from users perspectives perceived usefulness playfulness. The questionnaires have distributed 100 all over method analysis is SEM-PLS with SmartPLS v3.27 hypotheses. results show playfulness are significant increase contents. This study recommends entities explore more short video be engaging, entertaining, eye-catching, educating create among